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Who We Are

Who We Are

Nitra Jaya was first found in 1995 with the core business was selling school uniform. Then we started to expand our business to traditional Balinese attire and thanks to the increasing use of internet and technology, we are able to cover a wide range of customers all around the island through the reseller program.

Then we started to established our presence in Nusa Dua, south of Bali by the opening of our very first branch “Nitra Jaya Nusa Dua”. Fortunately, the market around the area has responded very well which help us significantly increase our customer base. Finally, during a hard time of covid 19 breakout, we turn our focus to invest more on research and development with the aim to reach our new vision moving forward, which is “Introducing Balinese Traditional Attire to The International Market through elevating Balinese style kebaya that suit current international fashion trend”.

By 2020, We have reached another milestone in our company history, through the opening of our 3rd store “Nitra Jaya Kapal 2” and a year after, we launch Athaya exclusive Balinese Attire by Nitra Jaya at Nusa Dua, and the ongoing Rossita House of Kebaya which will be launch this year.

We aim to always thrive to provide the best Balinese traditional attire that focuses on quality and state of the art design. Besides, we hope to be able to create a multiplier effect within the community by opening a wide range of job vacancy for fresh graduate students and at the same time, to promote Balinese historical culture to the international market.



We are keeping a high standard to all across our production chain, from sourcing the right material, creating the right cutting, a good quality sewing, embroidery, sequins, etc. Besides, all of our product is going through the process of quality control in order to ensure only the perfect products that finally goes to each of our customer’s hand.

Therefore, we have carefully selected and fully trained our tailor that suit our style of product design. At last, please visit our official Instagram account @nitrajayakebaya for more products update and our brand website for any queries or further information required, our dedicated and passionate team will be delighted to assist you.


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